Build Sales Systems That Survive Market Disruption

Field sales teams face constant disruption.

New fiber build comes to your territory. A competitor drops prices. Your team either adapts or falls behind.

The difference between sales teams that survive disruption and those that don't: systems vs. reactions.

Reactive teams scramble when conditions change. They rebuild from scratch. Performance drops.

Resilient sales teams flex without breaking. Three things separate them:

→ They document processes. When change hits, they know what to adjust.

→ They train principles, not scripts. Reps who understand the "why" adapt faster than reps who memorize the "what".

→ They measure health, not just output. They spot trends before they become crises.

Markets are always shifting, and your team needs to be ready before it happens.

What does resilience look like in your sales org?